Waypoint Studios is led by Tyler Sarjeant — a designer, photographer, and UI developer with fifteen-plus years of building things that have to work for real people. The studio exists because the best creative work comes from people who actually live in the spaces they're making it for.
For fifteen years I've built websites and design systems for big organizations. Healthcare, mostly — a job I'm good at, with people I respect. The work pays well and matters in its way.
But the projects I've been most proud of, the ones I'd do for free, almost never came from my day job. They came from late nights — building a site for a friend's coffee company, shooting a hunt with a buddy who'd just started a knife-making operation, helping a small overlanding outfit figure out their brand.
Waypoint Studios is the formal name for that work. A studio for the brands I'd want to work with anyway. Founder-led, product-obsessed, deep in their craft, and tired of generic.
The name comes from the way I think about creative work: not as a destination, but as a checkpoint along a journey. We meet you where you are. We push the work forward. Then we keep going.
The hunting industry is full of agencies that have never punched a tag. The overlanding world is full of marketers who've never spent a night in a tent. You can usually tell within thirty seconds of looking at the work.
The studio is built around the opposite premise: the people making the creative are the people the creative is for. We hunt. We overland. We drink the coffee, drive the trucks, and use the gear. That's not a marketing angle. That's just how we'd be spending our weekends regardless.
That's also why September is closed. Seriously. The studio doesn't take new work for the month of September. If your project needs to launch in early October, we should be talking by July at the latest.
Only partner with brands we genuinely care about. Life is too short to make ads for things we wouldn't buy.
We live in the spaces our clients operate in. We hunt. We overland. We're not borrowing the language.
We tell you what you need, not what sounds good in the pitch. Sometimes that means saying you don't need us.
Fewer clients, deeper relationships, better work. The math on that doesn't change with the size of the studio.
Clear scopes, fair pricing, mutual respect. Yours and ours.
Built on Figma. Documented for handoff. Made to outlast the launch.
Canon R5 with a complete pro lens lineup. We travel for the right light.
Edited in DaVinci Resolve. Real environments. No staged authenticity.
Fifteen-plus years. Multiple sites managed at scale. Storybook-grade systems.
The thinking that makes the rest of the work pay off.
Writers, animators, sound designers — vetted and brought in by name.
60–90 minute paid consultation. If it leads to a project, the fee credits toward the first invoice.
Book the session →